If there's one thing that really gets our goat (his name's Roger and he's got a bit of a temper on him) it's those shiny corporate types, with their white-coated speccy-eyed science geek side kicks, none of whom have been near a head of hair in their lives, but who ponce around all day dreaming up new ways to sell hair product to the rest of us. They make up words for the ingredients to make it sound scientifically nourishing, or stick 'professional' all over the label to give the illusion that it's made by hairdressers and not lab technicians (who are probably all bald anyway).

"No!", we said emphatically, "that is not what we want any more!" We wanted a range of products that was born on the salon floor and made by real stylists (you know, people who have actually touched hair that's not their own). We wanted a set of styling solutions that allowed us hairdressers to get the very best out of every single one of our lovingly-created styles for our lovely clients.

So we made some. And we called it Beever.

It's not for men, it's not for women - it's for hair. So whether you're a boy, a girl or anything in between, you can use it. And, best of all, it works... BECAUSE IT'S MADE BY HAIRDRESSERS.

It's all the same price, whether you buy it in a salon or straight off the web. And if you do buy it online, we'll even pay the postage and not charge you for using your credit card. "How incredibly kind, but why?" we hear you ask. Because it's another thing that gets Roger all hot under his studded collar - the online companies that use postage or card charges to increase the amount of money they take from us. We all know who they are.

So give Beever a try and give your hair style some of the same love your stylist did when they created it. We only want our tubs to go to loving homes where they'll be appreciated and cared for so if you don't like it, we'll even give your money back. We're nice that way (but we're not stupid - half empty tubs don't count).